What is Google Search Generative Experience and How to Access SGE Preview?

Google Search has secured its place as the epitome of search engines as the preferred choice for countless internet users worldwide. These days, search engines have been diligently working to enhance their features and incorporate artificial intelligence (AI) technologies. The new technology will make the search engine feature-rich and also becomes super friendly to all types of users out there.

Google just announced at its Google I/O event that the new Search Generative Experience would be making Google Search even better. Now, the good news about that announcement is that Google is currently rolling the feature out to a limited number of users for beta testing.

If you are curious to learn about the Google Search Generative Experience and want to get access to SGE, then read along to know all details in this article.

What is Google Search Generative Experience?

If you have randomly searched for something using Google as your search engine, then, you might have seen how the search results display the information for your related search. But, with the Generative experience for Google Search, you will now be able to get more additional information about something you searched for.

Let’s say you searched for how to service a car. Earlier, Google would simply show you the best results from sources that talk about the important steps to service your vehicle. But now, with Search Generative Experience when you search for how to service your vehicle, you will not only be getting results on the steps to perform service, but Google will also now display other results such as how to service a particular component of a car, servicing the vehicle yourself vs servicing it by a car mechanic.

These types of results will help the user to get more information easily instead of having to open multiple tabs to search for related topics.

Google’s new Generative Experience will also change the way how search results are displayed. You will now be able to see a snapshot of the content that you searched for. This snapshot result has been created by AI itself- presumably by Bard AI.

Conversational Mode

Just like how Microsoft’s Bing AI lets you have a conversion experience when searching the web, Google will now integrate a chatbot that can help with your search queries. The chat will be able to also keep up with the questions that you asked previously and continue to display results based on the queries that have been input by the user.

Google Search Generative Experience

New Corroborate and Expand Button

When the Generative AI displays results, it will show you a web page from where it has got the information. However, you can now expand the result to see how this information has been shown to you and you can also choose to open the link and view the details inside the website. You can easily click on the button to expand or contract as you wish.

Google Search Generative Experience

Smarter Ads and Shopping Suggestions

A lot of people make use of Google Search to search for things that they would want to buy. While the price and store play an important factor, Google now ensures that you are also shown other important factors of the particular product. This helps the user not only make the right choice but also be informed of what the product has to offer you. Apart from the product that you are searching for, you will also be able to see sponsored ads from similar brands and products.

Google Search Generative Experience

Get Help with Coding

Everyone now wants to learn to code. Whether you’re a beginner or a professional, you should try to consult Google search to solve some sorts of doubts. Google Search is now smart enough to help you with your coding queries, no matter what the language. Whether you use C, C++, java, javascript, Kotlin, Python, or any other coding tools out there, You can easily solve your queries with the new improved Google Search Generative Experience.

Google Search Generative Experience

Add it to Google Sheets

Are you someone that is always in charge of planning a trip or someone that likes to compare details between two or more products? Well, you can now easily add such details to Google Sheets right away from the search results page. You can also choose what information you want to be displayed in Google Sheets.

Google Search Generative Experience

How to Sign Up for Google’s Search Generative Experience (Waitlist)

In order to make use of all these cool features, you need to be signed up for the Search Generative Experience. To be eligible for this service you need to meet the following criteria

  • Requires Users to use Google Chrome
  • A Google One Premium user to get Priority Access.

Now, let’s take a look at how you can easily join the waitlist to get access to Google’s Search Generative Experience.

Join Google AI Labs on PC

You can easily sign up and join the new Google AI Labs Here are the steps.

Google Search Generative Experience
  • Launch Google Chrome on your PC.
  • Head over to the Google Labs website.
  • Click on the blue button that says Join Waitlist.
  • You will be required to sign in with your Google Account for the AI project that you wish to join.
  • Once you get approved, you will receive an email stating that you can easily make use of the project.

Join Google AI on Mobile

If you want to enjoy the new experience on your mobile device, follow these steps.

Google Search Generative Experience
  • Launch the Google app on your Android or iOS device.
  • Make sure you are signed in with your Google account.
  • At the top of the Google app, you should see a Beaker icon. 
  • Tap on the beaker icon to sign up and join the waitlist for Google Labs.
  • You can select the project you want to join right away.

Enabling Search-Generative Experience

Once you have joined the waitlist via Google Labs and have been accepted to test out the projects, you can easily enable SGE in your web browser.

Google Search Generative Experience
  • Open up Google Search either on your PC or mobile device.
  • The Labs icon should be displayed.
  • Click on the Labs’ icon from the Google Search page.
  • Scroll and search for the Search Generative Experience option.
  • Make sure to turn the toggle on. You will have to aspect the agree button in order to agree with the terms and conditions that have been laid down.
  • The new generative experience for search will now be active on your Google account and you can easily make use of it via Google Search.

This concludes everything you need to know about the brand new Search generative Experience for Google Search. Looking at how Google is to improve its already fantastic Search engine, it will be soon time for other search engines like Bing to step up their AI game and make it a competitive battle between the two.

If you are someone that has got access to the Generative Experience, feel free to share your thoughts about it in the comments section below.

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Joshua D'souza

Enjoy games, 90's hip-hop, and tech. Loves exploring the infinite world of laptops and food. Every ready to provide assistance in anything that rocks his boat. Will gladly enjoy capturing memories through various lenses. Worked previously at PiunikaWeb as an author and researcher.

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