Apple to bring Generative AI to iPhones with iOS 18

Ashutosh Singh March 18, 2024

[{"selector":"#anim-6f518d54-fe67-4052-9216-cda2c09c130d","keyframes":{"opacity":[0,1]},"delay":50,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d731d220-0c7b-4593-84e1-4b38e955779e","keyframes":{"transform":["translate3d(0px, 304.41396%, 0)","translate3d(0px, 0px, 0)"]},"delay":50,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Earlier it has been leaked that iOS 18 will come with AI features.

[{"selector":"#anim-748baa12-7758-4b86-adc2-9d7314dbbd1a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cc968c6-9ba4-4cc1-b0b7-e64642a2e51b","keyframes":{"transform":["translate3d(0px, 192.74560%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] In the latest Bloomberg's newsletter, Mark Gurman has shared recent information concerning upcoming AI features. IMG: Unsplash

[{"selector":"#anim-27a0543d-9623-4688-b0f9-a4a7387d61fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d525a193-a39c-4703-93e5-d614c06a4c30","keyframes":{"transform":["translate3d(0px, 283.73430%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] As per Gurman's report, Apple and Google are discussing using the Gemini model to power Generative AI on iOS 18. IMG: Unsplash Source

[{"selector":"#anim-142d94b0-e454-4923-a68a-3461abb9f506","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea14d10a-4c0a-4a6e-be92-d04ae3d8dcc8","keyframes":{"transform":["translate3d(0px, 194.39852%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Google was the first to successfully implement AI features on its latest Pixel 8 series. The company is adding n ew AI features with updates. IMG: Unsplash

[{"selector":"#anim-6cc2d98b-a681-4ded-8c13-b7d8c9e180b5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12611904-ecb8-4d0f-b017-9839ebca8971","keyframes":{"transform":["translate3d(0px, 213.63117%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] And this might be the reason Apple is thinking about joining with Google to power up its AI features for iPhones. IMG: Unsplash

[{"selector":"#anim-46fcbeee-d727-47c0-9e06-b8a0582c656a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3566a66-cfbc-43ee-bb27-479a310ab6ac","keyframes":{"transform":["translate3d(0px, 213.63117%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] However, users have the opposite opinion because of Google's bad record in the last few years. IMG: Unsplash

[{"selector":"#anim-b351bc46-a269-4dd0-bc36-3c1d6540ccbc","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc5c0d68-f49f-4dbe-b767-7d1ab47bde48","keyframes":{"transform":["translate3d(0px, 213.63117%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Some are saying this could be bad for Apple and they might end up losing the AI battle against it. IMG: Unsplash

[{"selector":"#anim-9cdf186f-c297-4902-881d-e66845b904d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6bbb4417-226e-4543-ba11-bb3bf5503e74","keyframes":{"transform":["translate3d(0px, 191.09273%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The report also suggests the reason behind the discussion with Google. It’s because Apple wasn’t able to perfect the AI model they tried to create. IMG: Unsplash

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Apple to bring Generative AI to iPhones with iOS 18

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